Are you tired of losing your best talent to competitors or facing challenges hiring skilled individuals? Helena Ferrari, a people-driven business partner, shares with businesses that the trends for the biggest pain points are in the areas of attracting, retaining, and engaging top talent. People’s needs have shifted in the workplace to the connection with leaders, culture, and values of the organization. "The Employer Brand": Leveraging the Leadership Brand is an essential ingredient in our messaging, both internally and externally. Our leaders are front-facing internally and externally, driving our company’s cultural messaging. To learn more, watch her interview with Colton Briner, a purpose-driven business coach and author of The Race to Relevance.